Tiffany’s Reveals First NFTs—at $51,000 Each

Tiffany’s Reveals First NFTs—at $51,000 Each



Tiffany & Co., one of the most prominent names in luxury goods for over a century, is launching a series of NFTs.

The jeweler hinted at its upcoming sale, set to begin August 5, by tweeting out a video of a pixelated grid revealing: NFTiff.

The tweet also specified a price of 30 Ethereum (just over $51,000 at today’s price).

An image shared by the influential NFT trader Cozomo de’ Medici pointed to a description of NFTiffs that specified the offering would be a series of digital and physical pendants, made for the owners of Cryptopunks that would resemble the NFTs they already own.

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The website the tweet links to says the offering will have a limited supply of 250. The NFTiffs, the first NFT product offered by Tiffany & Co., are being introduced after the company has flirted with diving deeper into Web3 for months.

In March, Tiffany & Co. ventured into the NFT space for the first time with its purchase of an Okapi NFT from Tom Sachs. The luxury goods retailer reportedly purchased the NFT for $380,000 and has since set it as the company’s profile picture on twitter.

The next month it dropped TiffCoins, a series of limited-edition gold coins that debuted on April Fools’ Day. The solid gold coins were limited to a total of 499 in production and were individually engraved.

“No, we’re not launching our own cryptocurrency,” Tiffany & Co. stated on its website. “But these very real limited-release 18k gold coins are a modern version of our Tiffany Money and celebration of our history.”

In April, Tiffany & Co. also created a pendant for Alexandre Arnault, the company’s executive vice president of products and communications, that featured the likeness of CryptoPunk #3167, which he owns. It was made of rose gold encrusted with sapphire, ruby, and yellow diamond.

The page for NFTiffs features a statement at the bottom saying it’s “powered by Chain,” a block-chain based technology company founded in 2014 that’s received funding from companies including Capital One, Nasdaq, and Visa.

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